Hey, I'm Alex

I'm a full-stack developer who builds custom tech for bars, clubs, restaurants, private clubs, and creative businesses.

I got into this because I was tired of watching great businesses struggle with terrible software. You deserve tech that actually works for you, not against you.

I don't do agencies, templates, or cookie-cutter solutions. Just custom-built systems that fit exactly what you need. One developer, full accountability.

Alex Ashing

How I Work

My principles for every project.

Clean, Modern Tech

No legacy systems. No WordPress. Just fast, reliable, maintainable code that works.

Fast Delivery

Most projects go live in 2-4 weeks. No endless delays or scope creep.

Direct Communication

You work with me, not a project manager. I answer your messages within hours, not days.

Industry Knowledge

I've spent years building for nightlife and hospitality. I understand your world.

My Journey

How I ended up building tech for nightlife and hospitality.

18
2018

Started Freelancing

Left agency life to work directly with businesses that needed real solutions, not pitches.

20
2020

Focused on Nightlife & Hospitality

Found my niche building for bars, clubs, and restaurants. Finally, work that felt meaningful.

22
2022

Expanded to Cannabis Clubs

Built compliant member platforms for Spain's cannabis club scene. Compliance + good UX is rare.

24
2024

50+ Projects Launched

From Berlin to Barcelona, London to Lisbon. Every project taught me something new.

Tech I Use

Modern, proven tools. No experiments on your project.

Next.js
React
TypeScript
Node.js
PostgreSQL
Stripe
Tailwind CSS
Cloudflare

Let's Build Something Great

Whether you need a simple website or a full platform, I'm here to help. Book a free call and let's talk.

Get in Touch